Master thesis employer branding videos
Written by Livia Julica Busch. According to this, Backhaus and Tikoo elaborate on the process of establishing a unique employer identity, to distinguish a company from its competition.
Several years ago companies focused their recruiting efforts solely on the announcement of vacancies to please click for source the attention of the most suitable personnel Trost, This however has branding videos dramatically since employees are now empowered to choose between several job offers Trost, Therefore, employer branding has become a common practice Han, Branding videos paper provides master thesis employer overview of the field of employer branding within the context of online and Social Media activities.
The focus will be on external employer branding Franca, and therefore the reach of potential employees.
Here master thesis employer branding videos branding videos practice case of Bertelsmann AG, a multinational media company, will be introduced in order to emphasize opportunities, possibilities /written-assignment-marking-scheme.html ways for implementation of /intellectual-capital-master-thesis-2013.html Media for employer branding purposes.
Conclusively, vital factors for successful online employer branding will be summarized and two innovative campaigns will be mentioned as an anticipation for practice. The field of branding has mostly been linked to product or corporate brands. Here the two concepts of brand association, and brand loyalty master thesis employer branding videos highlighted.
Moreover, Knox and Freeman emphasize the master thesis of consistency within an master thesis employer brand image as master thesis employer branding videos vital point regarding the decision for or against master thesis employer branding videos future employer. Moreover, Trost supports this by declaring the employer value proposition as a key determinant of the employer brand.
Furthermore, Moroko and Uncles claim that master thesis videos branding videos and accuracy are two most influential factors to a successful employer brand. In addition, Backhaus and Tikoo call for the necessity to employer branding the employer brand with the overall corporate image the company conveys.
In this context, Laick and Dean explain the development of Social Media as a new channel for employer branding that offers an authentic and transparent way of communication.
Through Social Media, companies are enabled to not only promote their brand, but to also interact and engage with stakeholders Elena, Deriving from this, companies are offered a great opportunity to actively and informally interact with prospective job applicants Doherty, Within the following chapter, a best practice example will be introduced to examine the practical usage of Social Media within the field of employer branding.
Additionally, LinkedIn, Twitter and Facebook are known to be the most popular Social Media channels companies employ to reach master thesis employer branding videos Doherty, Nevertheless, master thesis employer branding videos companies have been considered to be forerunners within the field of Social Media and Web 2.
According to Gero Hesse, Senior Vice President Human Resources, it is compulsory employer branding videos a employer branding videos holding to be present in Social Media not only for marketing but also for employer branding purposes Weitzel et al.
The overall idea behind the strategy is to address high potentials and to communicate the opportunity to develop their entrepreneurial talent and knowledge within the company Nagel, Nico Rose, Director Corporate Master thesis employer branding videos Development, emphasizes the necessity for the company to stay up-to-date and to use the appropriate channels to connect with its audience Nagel Here the Bertelsmann Facebook site can be seen as a stepping-stone towards employer branding videos the targeted audience.
Hesse elaborates on the importance of UGC and the source of nurturing a dialog with the audience Neubauer This is accomplished in a very authentic manner, by addressing the audience in a sociable way and the continuous delivery of interesting content to be master thesis up by employer branding videos followers.
Employer Branding -Taking it Social in Web —
Likewise, Twitter a micro blogging service Doherty,is effectively used by Bertelsmann. Not only master thesis employer this channel used to inform about vacancies but also branding videos a communication tool for news feeds and entertainment purposes. Furthermore, the employer branding strategy also integrates YouTubewhere a whole channel provides informational, creative master thesis employer branding videos inspiring content Weitzel et al.
Here Bertelsmann keeps more master thesis employer branding videos videos, providing snapshots on diverse master thesis employer branding videos within the company.
But this is not the only way videos are used at Bertelsmann. Hesse illustrates a case where a vacancy for an internship was staffed within hours after a video was launched online. This short video was produced within two hours and displayed the future colleagues talking about the vacant job their experiences and the characteristics master thesis employer branding videos branding videos person they were searching for.
The creativity and innovativeness of the company can clearly be examined within this case and shows the ease of Social Media implementation within employer branding.
Several companies have seemingly gone all the way in order to meet their future employees where they are, namely online on social networking sina zahedi thesis online. Here the employer branding example of Bertelsmann not only provided an master thesis employer branding videos on a strong employer brand, but also stressed several variables that influence the employer branding strategy and its insertion within a company.
Firstly, it is highlighted that an overall employer branding strategy needs to be master thesis employer branding videos in order to successfully implement the usage of new media channels.
Secondly, Manuela Ebbes-Barr, Director Recruiting Services, announces that the media mix should consider online and offline channels branding videos Weitzel, et al. Moreover, online and offline media need to be master thesis employer branding videos and should provide master thesis master thesis employer branding videos branding videos vice-versa.
Correspondingly, the different online channels in use should please click for source to each other to provide a more holistic approach. Thirdly, it is important for companies to carefully select the channels they want to be present in. This can be achieved through monitoring of the sites master thesis employer branding videos order to find out where the target audience is located.
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